Blog

Stay up-to-date on the latest in digital marketing! Our blog articles offer valuable insights, tips, and strategies to help elevate your online presence and maximise your marketing efforts.

Should You Hire a Digital Marketing Agency or Freelancer?

Sophie Baird
June 13, 2023

The question of whether to hire a digital marketing agency or freelancer to handle your marketing is a crucial one. Here we unpack the advantages and considerations of both to help you...

5 Key Differences Between Google Analytics 4 and Universal Analytics

Springboard Digital
May 18, 2023

There are many differences between Universal Analytics (UA) and Google Analytics 4 (GA4), and it's easy to get overwhelmed by the chatter. Here are the 5 key differences our digital marketing experts...

Data Discrepancies: Why Cross-Platform Marketing Data Doesn’t Always Match

Sophie Baird
April 27, 2023

Scratching your head about why your Google Analytics data doesn't match other platforms, like Meta Ads or Shopify? Our digital marketing experts explain why that occurs and why it's okay here....

How To Optimise Your Landing Page For Google Ads: Best Practice, Tips & Tricks

Sophie Baird
April 3, 2023

Simply getting people to click on your Google Ads isn't enough! By optimising your landing page to convert traffic into valuable leads or sales, you'll increase the performance of your Google Ads...

5 Digital Marketing Mistakes to Avoid in 2023

Sophie Baird
January 16, 2023

The digital marketing landscape is ever-evolving and it’s tough to keep up! Our digital marketing experts recommend avoiding these 5 common digital marketing mistakes like the plague. Tap to read....