Case Study

Total Fitouts

The Results

We’ve been able to supply the team at Total Fitouts with 3.6 times more leads compared to 12 months ago

2% Decrease in Cost per Lead (CPA)

366% Increase in Leads

30% Increase In Lead Value

The Problem

Total Fitouts is a leading commercial fit out company servicing Australia and New Zealand. Following poor results through another provider, they made the move to Springboard Digital with the aim of showing a strong return to their franchisees. Immediately, we were able to identify areas of opportunity, reduce the cost per lead, and show their franchisees the power of digital marketing on their business.

Objective & Strategy

Total Fitouts approached us in order to expand their operations. As a growing business, they felt their Google Ads weren’t growing with them. 

When it comes to scaling any type of campaign, the hardest part is making sure the unit costs don’t rise at the same rate as your media spend. In other words, if you spend twice as much on ads, you don’t want your leads to cost you twice as much. 

Through careful consideration of target locations and keywords, as well as strong ad copy, we were able to achieve strong results: we scaled the budget by 3.6 times, while the cost per lead remained steady. 

As a bonus, the value of those leads increased, and Total Fitouts could spend time on what they do best: beautiful, cutting-edge fitouts!

What They Had To Say

Related Case Studies

We’re pretty proud of the valuable, long-term partnerships we build with our clients, not to mention the results we achieve that help them hit their goals. 

Check out some of our success stories here. 

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