LinkedIn Ads
Paid Social - LinkedIn Ads
- Reach Your Target Audience
- Drive Website Traffic
- Generate Qualified Leads
Connect with the right professionals and drive quality leads with Linkedin Ads.
What Are LinkedIn Ads?
Imagine promoting your business at a networking event, but virtually. Linkedin Ads are your secret weapon for reaching professionals and decision-makers in a business-focused environment, with extremely precise audience targeting and engaged users. If you’re ready to drive high-quality leads in a context that’s all about business, look no further.
The Benefits of LinkedIn Advertising
Target Professional Audiences
As Linkedin is a professional networking platform, its users are wonderful at keeping their profile information up-to-date. This means your Linkedin Ads can target highly-specific audiences based on profession, location, age and more. Talk about cost-effective!
Drive Website Traffic
By getting in front of new audiences with eye-catching ads, you’re bound to generate curiosity and drive new people to your website. From here, we can keep your business top-of-mind by retargeting people with tailored messaging.
Generate High-Quality Leads
Because audience targeting on Linkedin is highly specific and accurate, it’s only natural that your Ads will attract the right people. Say goodbye to wasting time, and hello to hitting your goals.
Our Plans
Choose a plan below, then click “Get Started” to access our client sign-up form. After providing your details and completing the payment process, we’ll be able to get started on your digital marketing in no time!
LinkedIn Basic
$1,299
$849 Setup Fee
Price excludes GST
An effective plan for service-based businesses with a media spend budget up to $5,000 per month.
- Dedicated Client Success Manager
- LinkedIn Ad Account Setup
- Custom Conversion Tracking Setup (via Google Analytics and Google Tag Manager)
- Sponsored Content Ads
- Local & National Location Targeting
- Monthly Performance Meeting
- Dynamic Report Dashboard
- Suitable for Advertising Spend Up To $5,000 Per Month
LinkedIn Plus
$1,499
$849 Setup Fee
Price excludes GST
A comprehensive plan for established businesses with a media spend budget up to $8000 per month.
- Everything in Basic, as well as:
- National & International Location Targeting
- In-Mail & Document Ads
- Lead-Gen Forms
- Monthly Performance Insights
- Customised Dynamic Report Dashboard
- Suitable for Advertising Spend Up To $8,000 Per Month
LinkedIn Advanced
custom
$849 Setup Fee
Price excludes GST
Our top-tier plan for large businesses or enterprises with media spend budgets over $8,000 per month.
- Everything in Plus, as well as:
- A fully customised strategy to meet your needs and business goals
- Suitable for Advertising Spend Over $8,000+ Per Month
What Our Clients Say
We take great pride in partnering with a diverse range of clients across various industries and sectors throughout Australia and around the world. Take a look at what our clients have to say about our service below.
Who We Partner With
We leverage partnerships with leading software and platform providers to deliver the best results for our clients.
Frequently Asked Questions
New to marketing on Linkedin? There’s no such thing as a silly question.
How Does Advertising on Linkedin Enhance My Digital Marketing Strategy?
LinkedIn Ads enhance your marketing strategy by acting as a meaningful touchpoint between your business and professional audiences or decision-makers from various industries. There’s no other platform like it!
Linkedin is a particularly effective channel for lead-generation businesses.
What Prerequisites Are Required Before Running Ads On Linkedin?
We recommend building a strong organic Linkedin account before running Linkedin ads. This means optimising your profile for your target audience, including a detailed business description, up-to-date contact information, and so on.
A strong organic Linkedin profile will improve the performance of your ad campaigns by increasing brand credibility.
Do I Need An Existing Linkedin Ads Account to Start With Springboard?
No, you do not need an existing Linkedin Ads account to start advertising on Linkedin with Springboard. Our team will help set up your ads account and advanced conversion tracking.
If you already have a Linkedin Ads account, you can provide the Springboard Digital Business account with appropriate access permissions.
What Audiences Can You Target On Linkedin?
On Linkedin, we can target your ideal audience based on job title, company size, professional interests, and more.
Linkedin is renowned for its particularly precise audience targeting, as the nature of the platform means users keep their profile data up-to-date.
What Types of Campaigns Do You Run, and Why?
We typically set-up two foundational campaigns: a Prospecting campaign that aims to find and attract new audiences and drive them to your website, and a Retargeting campaign that re-engages users who have already engaged with your business online.
Every business is unique, so we will tailor your Linkedin campaigns, ad sets, and ads to your goals. For example, we cater to different objectives with different campaign types, such as Display, Dynamic, Text, or Sponsored Content campaigns.
Do I Provide Creative Assets For My Ads, or Does Springboard Create Them?
You are responsible for providing Springboard with high-quality images and/or videos you want to use in your Linkedin ads. Springboard will take care of the rest – ad copy, conversion tracking, campaign set-up, ongoing technical optimisations, budget pacing, and so on.
How Often Do My Linkedin Campaigns Need Refreshing?
We will work with you to refresh your ads every 4-6 weeks, or when data insights suggest your campaigns would benefit from doing so.
This may be sooner than 4 weeks, or longer than 6 weeks – every business is a little different.
How Can I Tell If My Linkedin Campaigns are Performing Well?
All Springboard clients receive access to a personalised digital marketing dashboard, where you can explore your ongoing campaign results whenever you wish.
You will also have access to your Linkedin Ads account, from which you can view data insights native to the platform.
How Long Does It Take To See Results From Linkedin Ads?
The timeline for seeing results from your ads varies based on various factors, including your industry, budget, target audience, product or service, and what you consider ‘results’ to be, ie. increased website traffic, email list subscribers, or purchases.
Initially, your campaigns will undergo Linkedin’s Learning Systems to discover your ideal target audience and what type of content drives them to take action. We therefore recommend allowing around two months to start seeing meaningful results.
Let's Talk Business
Complete the online form and one of our friendly team will be in touch to chat about how we can grow your business online.
