Tiktok Ads
Paid Social - Tiktok Ads
- Increase Brand Awareness
- Generate Engagement
- Leverage Video Content
Leverage the power of video with Tiktok Ads, where creativity knows no bounds and engagement is your best friend.
What Are TikTok Ads?
TikTok Ads are short, engaging videos that blend into the user experience as you scroll through your TikTok feed. They’re a perfect addition to your marketing mix because they grab attention without being too pushy, kind of like the cool kids at the party who seamlessly blend in. With TikTok Ads, you can have fun with creative content and connect with the app’s youthful and plugged-in user base, boosting brand visibility and engagement in a way that resonates with today’s digital consumers.
TikTok Ads Benefits
Engaged User Base
It’s no secret that TikTok is the social media platform of the moment. It’s particularly popular among younger demographics, making it the perfect advertising platform if your target audience are Gen Z and millenials.
Generate Engagement
TikTok’s short-form video format encourages creativity and allows you to create fun and engaging content that is less likely to be scrolled past. You can even utilise interactive add-ons, including polls and live countdowns, to hook your audience in.
Unlimited Opportunity
As a newer advertising platform, TikTok Ads are constantly leveling-up and providing businesses with new opportunities. The world is your oyster – leverage trending audios, create your own hashtag challenges, collaborate with influencers, and create branded filters.
Our Plans
Choose a plan below, then click “Get Started” to access our client sign-up form. After providing your details and completing the payment process, we’ll be able to get started on your digital marketing in no time!
TikTok Basic
$899
$849 Setup Fee
Price excludes GST
An effective plan for businesses looking to boost brand awareness on TikTok, in addition to already using other platforms in their marketing mix.
- TikTok Ad Account Setup
- Dedicated Client Success Manager
- Custom Conversion Tracking Setup (via Google Analytics & Google Tag Manager)
- Local & National Location Targeting
- TikTok Spark Ads
- TikTok In-Feed Ads
- TikTok Video Shopping Ads
- Product Catalog Integration
- TikTok Display Card Setup
- Monthly Performance Meeting
- Dynamic Report Dashboard
- Suitable for Advertising Spend Up To $5,000 Per Month
TikTok Plus
$1,299
$849 Setup Fee
Price excludes GST
A comprehensive plan for businesses with a well established organic TikTok presence, looking to grow brand awareness and their customer base.
Suitable for advertising spend up to $8,000 per month.
- Everything in Basic, as well as:
- National & International Targeting
- Interactive Add Ons
- Monthly Performance Insights
- Customised Dynamic Report Dashboard
- Suitable for Advertising Spend Up To $8,000 Per Month
TikTok Advanced
custom
$849 Setup Fee
Price excludes GST
Our top-tier plan for businesses that are highly active on TikTok and looking to strengthen their marketing mix and grow into new markets.
Suitable for advertising spend over $8,000+ per month.
- Everything in Plus, as well as:
- A fully customised strategy to meet your needs and business goals
- Suitable for Advertising Spend Over $8,000+ Per Month
What Our Clients Say About TikTok Ads
We take great pride in partnering with a diverse range of clients across various industries throughout Australia and around the world. Check out what some of our clients have to say about us below.
Who We Partner With
We leverage partnerships with leading software and platform providers to deliver the best results for our clients.
Frequently Asked Questions
New to marketing on TikTok? There’s no such thing as a silly question.
How Does Advertising on TikTok Enhance My Digital Marketing Strategy?
Advertising on TikTok allows you to reach a highly engaged audience with unique short-form video content, therefore promoting brand visibility, engagement, and recall. After all, what’s more memorable than video?
TikTok marketing is a sure way to increase meaningful touchpoints between your brand and your target audience by meeting future customers where they’re already at.
What Prerequisites Are Required Before Running Ads On TikTok?
We recommend building a strong organic TikTok presence before running TikTok ads. This means posting content frequently and consistently, having consistent and recognisable branding across your digital platforms, and developing an organic following.
A strong organic TikTok profile will improve the performance of your ad campaigns by increasing brand credibility.
Do I Need An Existing TikTok Ads Account to Start With Springboard?
No, you do not need an existing TikTok Ads account to start advertising on TikTok with Springboard. Our team will help set up your ads account and advanced conversion tracking.
If you already have a TikTok Ads account, you can provide the Springboard Digital Business account with appropriate access permissions.
Do I Provide Creative Assets For My Ads, or Does Springboard Create Them?
You are responsible for providing Springboard with high-quality images and/or videos you want to use in your TikTok ads. Springboard will take care of the rest – ad copy, conversion tracking, campaign set-up, ongoing technical optimisations, budget pacing, and so on.
How Often Do My Tiktok Campaigns Need Refreshing?
We will work with you to refresh your TikTok ads every 3-6 weeks, or when data insights suggest your campaigns would benefit from doing so.
We want to make sure users are constantly re-engaged with new, eye-catching TikToks instead of seeing the same ads over and over again.
How Can I Tell If My TikTok Campaigns are Performing Well?
All Springboard clients receive access to a personalised digital marketing dashboard, where you can explore your ongoing campaign results whenever you wish.
You will also have access to your TikTok Ads Manager account, from which you can view data insights native to the platform.
How Long Does It Take To See Results From TikTok Ads?
The timeline for seeing results from your ads varies based on various factors, including your industry, budget, target audience, product or service, and what you consider ‘results’ to be, ie. increased website traffic, email list subscribers, or purchases.
Initially, your campaigns will undergo TikTok’s Learning Systems to discover your ideal target audience and what type of content drives them to take action. We therefore recommend allowing around two months to start seeing meaningful results.
Let's Talk Business
Complete the online form and one of our friendly team will be in touch to chat about how we can grow your business online.
