Pinterest Ads
Paid Social - Pinterest Ads
- Be Discovered
- Increase Brand Awareness
- Drive Website Traffic
Pin your way to success with Pinterest Ads, where inspiration and discovery collide.
What Are Pinterest Ads?
Welcome to the home of inspiration and discovery. Pinterest Ads get your brand in front of people actively seeking inspiration from brands like yours, whether it’s for their next home project, outfit, or recipe. It’s a marketing channel tailor-made for connecting with your audience in a visually appealing and engaging way. If you’re ready to increase brand awareness and recall, drive website traffic, and boost sales, Pinterest Ads are for you.
Pinterest Ads Benefits
Make An Impression
Pinterest users are looking for inspiration and are highly receptive to new ideas, products, and brands. Pinterest Ads helps you reach the right people at the right time, therefore making sure you leave a memorable first impression.
Shoppable Pins
Create a seamless shopping experience by tagging products directly from your product catalogue in your Ads. Your audience can explore your range and purchase directly through Pinterest, increasing convenience and driving sales.
Creative Storytelling
Pinterest Ads helps you tell your story visually, which is more appealing and engaging than more traditional forms of advertising. If you have a strong brand aesthetic and beautiful imagery, this is the perfect way to connect with your target audience online.
Our Plans
Choose a plan below, then click “Get Started” to access our client sign-up form. After providing your details and completing the payment process, we’ll be able to get started on your digital marketing in no time!
Pinterest Basic
$699
$849 Setup Fee
Price excludes GST
Service-based or eCommerce businesses looking to boost brand awareness on Pinterest, in addition to already using other platforms in their marketing mix.
Suitable for advertising spend up to $2,000 per month.
- Pinterest Ad Account Setup
- Dedicated Client Success Manager
- Custom Conversion Tracking Setup (via Google Analytics & Google Tag Manager)
- Local Location Targeting
- Custom Target Audiences
- Single Image & Carousel Ads
- Video Ads
- Monthly Performance Meeting
- Dynamic Report Dashboard
- Suitable for Advertising Spend Up To $2,000 Per Month
Pinterest Plus
$999
$849 Setup Fee
Price excludes GST
Ideal for businesses with a well established organic Pinterest presence, looking to grow brand awareness and their customer base.
Suitable for advertising spend up to $5,000 per month.
- Everything in Basic, as well as:
- Local & National Location Targeting
- Product Feed Integration
- Product Catalog Ads
- Quiz Ads
- Idea Pin Ads
- Direct Contact With Pinterest Representative
- Monthly Performance Insights
- Customised Dynamic Report Dashboard
- Suitable for Advertising Spend Up To $5,000 Per Month
Pinterest Advanced
$1,299
$849 Setup Fee
Price excludes GST
For brands who are highly active on Pinterest, looking to strengthen their marketing mix and grow into new markets.
Suitable for advertising spend more than $5,000+ per month.
- Everything in Plus, as well as:
- National & International Targeting
- Fortnightly Performance Meeting
- A fully customised strategy to meet your needs and business goals
- Suitable for Advertising Spend More Than $5,000+ Per Month
Do you have a higher marketing budget or more complex digital marketing needs? Talk to our team about a Custom Plan today.
What Our Clients Say
We take great pride in partnering with a diverse range of clients across various industries and sectors throughout Australia and around the world. Take a look at what our clients have to say about our service below.
Who We Partner With
We leverage partnerships with leading software and platform providers to deliver the best results for our clients.
Frequently Asked Questions
New to marketing on Pinterest? There’s no such thing as a silly question.
How Does Advertising on Pinterest Enhance My Digital Marketing Strategy?
Advertising on Pinterest helps you connect with a hyper-relevant audience of people actively searching for new ideas and inspiration.
Pinterest is the perfect social media platform to leverage if you have high-quality imagery and/or videography, adding a meaningful touchpoint into your marketing mix and driving traffic to your website.
What Prerequisites Are Required Before Running Ads On Pinterest?
We recommend building a strong organic Pinterest presence before running Pinterest ads. This means posting content frequently and consistently, having consistent and recognisable branding across your digital platforms, and developing an organic following.
A strong organic Pinterest profile will improve the performance of your ad campaigns by increasing brand credibility.
Do I Need An Existing Pinterest Ads Account to Start With Springboard?
No, you do not need an existing Pinterest Ads account to start advertising on Pinterest with Springboard. Our team will help set up your ads account and advanced conversion tracking.
If you already have a Pinterest Ads account, you can provide the Springboard Digital Business account with appropriate access permissions.
What Types of Campaigns Do You Run, and Why?
We typically set-up two foundational campaigns: a Prospecting campaign that aims to find and attract new audiences and drive them to your website, and a Retargeting campaign that re-engages users who have already engaged with your business online.
Every business is unique, so we will tailor your Pinterest campaigns, ad groups, and ads to your goals. For example, we can also run campaigns that promote items directly from your product catalogue.
What Audiences Can You Target On Pinterest?
Pinterest allows us to target users based on a number of factors, including demographics such as age and gender, interests, online behaviour, previous engagement with your brand, and more. We can also target users based on keywords, in other words, what they’ve been searching for on the platform.
We constantly fine-tune your audience targeting based on algorithm updates, data insights, and your business goals.
Do I Provide Creative Assets For My Ads, or Does Springboard Create Them?
You are responsible for providing Springboard with high-quality images and/or videos you want to use in your Pinterest ads. Springboard will take care of the rest – ad copy, conversion tracking, campaign set-up, ongoing technical optimisations, budget pacing, and so on.
How Often Do My Pinterest Campaigns Need Refreshing?
We will work with you to refresh your ads every 6-8 weeks, or when data insights suggest your campaigns would benefit from doing so.
We want to make sure Pinners are constantly re-engaged with new, eye-catching content instead of seeing the same ads over and over again.
How Can I Tell If My Pinterest Campaigns are Performing Well?
All Springboard clients receive access to a personalised digital marketing dashboard, where you can explore your ongoing campaign results whenever you wish.
You will also have access to your Pinterest Business account, from which you can view data insights native to the platform.
How Long Does It Take To See Results From Pinterest Ads?
The timeline for seeing results from your ads varies based on various factors, including your industry, budget, target audience, product or service, and what you consider ‘results’ to be, ie. increased website traffic, email list subscribers, or purchases.
Initially, your campaigns will undergo Pinterest’s Learning Systems to discover your ideal target audience and what type of content drives them to take action. We therefore recommend allowing around two months to start seeing meaningful results.
Let's Talk Business
Complete the online form and one of our friendly team will be in touch to chat about how we can grow your business online.
