Meta Ads
Paid Social - Meta Ads
- Discover New Audiences
- Increase Brand Awareness
- Remarket To Engaged Customers
Interrupt endless scrolling and drive website traffic with eye-catching ads on Instagram and Facebook.
What Are Meta Ads?
Meta Ads help you reach millions of potential customers on the world’s two most influential social media platforms – Facebook and Instagram. It’s the perfect marketing channel for discovering and attracting new audiences, maximising your brand’s visibility, and driving engagement and website traffic. Meta Ads are also indispensable for supporting your other marketing initiatives, such as Google Ads, email marketing, or public relations.
Meta Ads Benefits
Reach Your Target Audience
Instead of leaving your organic posts to chance, Meta helps you reach the right people by tailoring ads to interests, behaviours, and demographics like location, age, and gender.
Increase Brand Awareness
Meta Ads reaches your audience where they’re at – scrolling on Facebook and Instagram. Establish a market presence, build credibility and trust, and be the first brand people think of when it’s time to purchase.
Optimise Your Sales Funnel
Meta Ads targets the top, middle, and bottom of the Marketing Funnel by discovering new audiences and retargeting engaged ones. By driving traffic to your website, it also enhances the performance of your Google Ads campaigns, lead pipeline, and can help grow your email marketing list.
Our Plans
Choose a plan below, then click “Get Started” to access our client sign-up form. After providing your details and completing the payment process, we’ll be able to get started on your digital marketing in no time!
Meta Basic
$999
$849 Setup Fee
Price excludes GST
Best suited to lead generation businesses targeting local audiences, with a media spend budget up to $2,000 per month.
- Dedicated Client Success Manager
- Meta Ad Account Setup
- Custom Conversion Tracking Setup (via Google Analytics and Google Tag Manager)
- Local Location Targeting
- Single Image & Carousel Ads
- Video Ads
- Lead Form Ads
- Monthly Performance Meeting
- Dynamic Report Dashboard
- Suitable for Advertising Spend Up To $2,000 Per Month
Meta Plus
$1,299
$849 Setup Fee
Price excludes GST
Ideal for eCommerce or lead generation businesses targeting locally or nationally, with a media spend budget up to $5,000 per month.
- Everything in Basic, as well as:
- Advantage+ Campaigns
- Dynamic Product Ads
- Instant Experience Ads
- Collection Ads
- Product Feed Integration
- Klaviyo Integration
- Local & National Location Targeting
- Monthly Performance Insights
- Customised Dynamic Report Dashboard
- Suitable for Advertising Spend Up To $5,000 Per Month
Meta Advanced
$1,499
$849 Setup Fee
Price excludes GST
For eCommerce or lead generation businesses advertising on a national or global scale, with a media spend budget up to $8,000 per month.
- Everything in Plus, as well as:
- A fully customised strategy to meet your needs and business goals
- National & International Location Targeting (if applicable)
- Fortnightly Performance Meetings
- Suitable for Advertising Spend Up To $8,000 Per Month.
Do you have a higher marketing budget or more complex digital marketing needs? Talk to our team about a Custom Plan today.
What Our Clients Say
We take great pride in partnering with a diverse range of clients across various industries and sectors throughout Australia and around the world. Take a look at what our clients have to say about our service below.
Who We Partner With
We leverage partnerships with leading software and platform providers to deliver the best results for our clients.
Frequently Asked Questions
New to marketing on Facebook and Instagram? There’s no such thing as a silly question.
How Does Advertising on Facebook and Instagram Enhance My Digital Marketing Strategy?
Advertising on Facebook and Instagram gives you access to over 2 billion monthly users. It’s the most effective way to find and attract new audiences, therefore increasing brand awareness, driving website traffic, and effectively retargeting people who have already engaged with your brand online.
Facebook and Instagram marketing is a key component of a multi-channel marketing strategy, also enhancing the performance of your Google Ads, email marketing, and other channels.
What Prerequisites Are Required Before Running Ads On Instagram and Facebook?
We recommend building a strong organic presence on Facebook and Instagram before running ads. This means posting content frequently and consistently, having consistent and recognisable branding across your digital platforms, and developing an organic following.
Strong organic Facebook and Instagram profiles will improve the performance of your ad campaigns by increasing brand credibility.
Do I Need An Existing Meta Ads Account to Start With Springboard?
No, you do not need an existing Meta Ads account to start advertising on Facebook and Instagram with Springboard. Our team will help set up your ads account and advanced conversion tracking.
If you already have a Meta Ads account, you can provide the Springboard Digital Business account with appropriate access permissions.
What Audiences Can You Target On Facebook and Instagram?
We can target very specific audiences on Facebook and Instagram based on a number of factors, including user demographics, interests, online behaviour, previous engagement with your brand, and more.
Meta frequently updates their ad targeting systems, allowing us to constantly fine-tune your campaigns to reach the right people at the right time.
What Types of Campaigns Do You Run, and Why?
We typically set-up two foundational campaigns: a Prospecting campaign that aims to find and attract new audiences and drive them to your website, and a Retargeting campaign that re-engages users who have already engaged with your business online.
Every business is unique, so we will tailor your Meta campaigns, ad sets, and ads to your goals. For example, we can also run campaigns that drive email list subscriptions or promote items directly from your product catalogue, and so on.
Do I Provide Creative Assets For My Ads, or Does Springboard Create Them?
You are responsible for providing Springboard with high-quality images and/or videos you want to use in your Facebook and Instagram ads. Springboard will take care of the rest – ad copy, conversion tracking, campaign set-up, ongoing technical optimisations, budget pacing, and so on.
How Often Do My Meta Campaigns Need Refreshing?
We will work with you to refresh your ads every 6-8 weeks, or when data insights suggest your campaigns would benefit from doing so.
We want to make sure users are constantly re-engaged with new, eye-catching Facebook and Instagram content instead of seeing the same ads over and over again.
How Can I Tell If My Meta Campaigns are Performing Well?
All Springboard clients receive access to a personalised digital marketing dashboard, where you can explore your ongoing campaign results whenever you wish.
You will also have access to your Meta Business account, from which you can view data insights native to the platform.
How Long Does It Take To See Results From Meta Ads?
The timeline for seeing results from your ads varies based on various factors, including your industry, budget, target audience, product or service, and what you consider ‘results’ to be, ie. increased website traffic, email list subscribers, or purchases.
Initially, your campaigns will undergo Meta’s Learning Systems to discover your ideal target audience and what type of content drives them to take action. We therefore recommend allowing around two months to start seeing meaningful results.
Let's Talk Business
Complete the online form and one of our friendly team will be in touch to chat about how we can grow your business online.
