Google Ads

Pay Per Click Advertising

Get your website to the top of the search results with our tested and proven Google Ads packages for businesses big and small.

What Are Google Ads?

Pay Per Click (PPC) advertising, including Google Ads and other forms, is a powerful marketing tool featuring ad links at the top of popular search engines like Google and Bing in Australia. At Springboard Digital, our Google Ads experts leverage advanced AI for precise targeting, funneling ready-to-buy customers to your website through optimised PPC campaigns.

Google Ads Benefits​

Capture High Intent

Google Ads and other PPC ad platforms allow us to target audiences based on factors such as location, demographics, and search intent. This ensures your ads are seen by users who are more likely to be ready to buy or enquire with you.


We understand the importance of budgeting for for any business. PPC, or Pay Per Click, means Google only charges you when someone clicks on your ads because they want to see your website, so you’ll get great bang-for-buck.

Measurable Results

Like most forms of online advertising, the Google Ads platform gives us the ability to accurately track the performance of your campaigns, allowing you to measure your ROI and make more informed business decisions. 

Our Plans

Choose a plan below, then click “Get Started” to access our client sign-up form. After providing your details and completing the payment process, we’ll be able to start building your Google Ads campaigns in no time!



/ month

$849 Setup Fee

Price excludes GST

An effective plan for service-based businesses looking to reach high-intent audiences and generate more leads in their local area.

Our Basic plan will help maximise your online visibility and set solid foundations for growth.



/ month

$849 Setup Fee 

Price excludes GST

A comprehensive plan for both service-based and eCommerce businesses looking to generate sales or enquiries at a local or national level.

If you’re looking to take your current marketing strategy to the next level or start out strong, Plus is for you.



/ month

$849 Setup Fee 

Price excludes GST

Our top-tier plan for businesses with a wide range of products or services, looking to scale operations nationally or globally.

Offering a strategy with tailor-made solutions.

Do you have a higher marketing budget or more complex digital marketing needs? Talk to our team about a Custom Plan today.

What Our Clients Say

We take great pride in serving a diverse range of clients from companies across various industries in Australia. Take a look at what our clients have to say about our service below.

Who We Partner With

We leverage partnerships with leading software and platform providers to deliver the best results for our clients.

Frequently Asked Questions​

New to Pay Per Click Advertising? Here are some questions clients have asked us in the past.

What is Pay Per Click (PPC) Advertising?

Pay Per Click Advertising is a marketing model where the advertising business (you!) only pays for ads when they are clicked. We run PPC campaigns through Google Ads.

Our founder, Matt Cooper, explains more in our video What Is Pay Per Click Advertising?

Your Google Ads campaigns target and bid on specific keywords (or search terms) that you want your ad to show for. You can either set ‘maximum bids,’ which is the highest amount you’re prepared to pay for an ad, or you can set maximum daily budgets.

Every time you bid on a search term, you are competing against other websites bidding on the same search term. The highest bidder has their ad shown at the highest spot. While the maximum bid certainly plays a big part in where ads appear, other factors like your ad quality, locality, and previous search history can affect ad positioning too.

As per the Pay Per Click model, Google charges for every click on your ads. Ultimately, this means there is no minimum cost to advertise on Google. 

Within a 30-day billing cycle, you’ll be charged any time your spend balance reaches your $1,000 billing threshold AND on the 1st day of each month.

Absolutely. This is extremely helpful during our research phase and helps us understand what you think your clients or customers are searching for.

This can vary greatly depending on your business and your website. Some businesses may see an impact within 4 weeks, while for others, it may take much longer.

In our experience, we usually expect Google Ads campaigns to start generating purchases/leads within 3 months.

Let's Talk Business

Complete the online form and one of our friendly team will be in touch to chat about how we can grow your business online.

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