Paid Social
Paid Social Media Marketing
- Reach Your Target Market
- Increase Brand Awareness
- Remarket to Engaged Users
Leverage the power of social media to reach engaged users, grow your brand awareness, and drive meaningful conversions for your business.
Our Paid Social Expertise
In today’s digital age, social media marketing has become an indispensable tool for businesses aiming to maximise their online presence. This not only means having a strong organic social media presence (by posting frequently across your business’s social channels and engaging with your online community), but also means knowing when to strategically invest in ads across these social channels.
As experts in social media advertising, Springboard specialises in building strategic campaigns across multiple social media platforms, including Meta (formerly Facebook), LinkedIn, Pinterest, and TikTok. If you’re looking for the know-how and expertise to drive results for your business, you’ve come to the right place! Learn more about each platform below.
Meta
Interrupt endless scrolling and drive website traffic with eye-catching ads on Instagram & Facebook
Plans from $999 / month
Connect with other professionals and drive quality leads with Linkedin Ads
Plans from $1,299 / month
Pin your way to success with Pinterest Ads, where inspiration and discovery collide
Plans from $699 / month
TikTok
Leverage the power of video with TikTok Ads, where creative knows no bounds & engagement is key.
Plans from $899 / month
Paid Social Benefits
Reach Your Target Audience
Instead of leaving your organic posts to chance, Social Media campaigns help you reach the right people by tailoring ads to interests, behaviours, location, demographics, and more. This targeted approach means your ads will reach people who are more likely to take action with your business.
Increase Brand Awareness
Paid Social helps you reach your target audience on the channels they’re spending time on. Whether it’s Instagram, Facebook, Pinterest, Tiktok, or LinkedIn, you can get in front of potential customers or clients where they’re scrolling every day to get your brand in front of new eyes.
Optimise Your Sales Funnel
Social Media Ads allow businesses to target the top, middle, and bottom of the Marketing Funnel by discovering new audiences and retargeting engaged ones. By driving traffic to your website, it also enhances the performance of your Google Ads campaigns, and can help grow your email marketing list.
What Our Clients Say
We take great pride in partnering with a diverse range of clients across various industries and sectors throughout Australia and around the world. Take a look at what our clients have to say about our service below.
Who We Partner With
We leverage partnerships with leading software and platform providers to deliver the best results for our clients.
Frequently Asked Questions
New to Social Media Advertising? Here are some questions clients have asked us in the past.
Which social media platforms should my business advertise on?
With so much contradicting advice out there, deciding which platforms are relevant for your business can be a unique challenge.
Should you do one? Should you do them all?
The truth is, it really depends on your specific business and where your prospects are. For example, if you sell consumer products then LinkedIn is probably not the right platform for you, and conversely, if you are a B2B looking to reach people with a very specific professional profile, LinkedIn might be perfect.
Speaking to an Expert at Springboard Digital is the best way to get started. We’ll get to know your business and your target market, and apply our experience with each platform to recommend where your efforts will be best spent.
How much should I budget for social media advertising?
The social media advertising spend we recommend for our clients can vary widely depending on your goals, industry, and audience size. Generally speaking, if you’re new to social media ads we recommend starting with a minimum ad spend of $2,000 per month, then scaling this up over time as you see results.
How can I measure the success of my social media campaigns?
At Springboard, we conduct a custom conversion tracking setup for all new clients to ensure we can accurately track and measure the performance of your social media campaigns. Whether you’re after more sales, enquiries, or website traffic, we can help measure the results that matter to your business.
Should I partner with a social media advertising agency or manage my campaigns in-house?
Naturally this depends on your internal resources, budget, and expertise. Partnering with an agency means you have a team of specialists building and managing your campaigns, and also helps save you valuable time. At Springboard, the monthly cost of our social media plans is often cheaper than hiring an internal resource, so it’s more cost effective as well!
Let's Talk Business
Complete the online form and one of our friendly team will be in touch to chat about how we can grow your business online.
