Case Study
Nurture Gynaecology
- Google Ads
- SEO
The Brand
Nurture Gynaecology is a Brisbane-based specialist gynaecologist practice, well regarded for their expert care, extensive experience, and compassionate, patient-focused support for women of all ages.
Objective & Strategy
Our primary objective is to improve Nurture Gynaecology’s visibility in Google search results to drive appointment bookings.
To achieve this, we implemented a SEO strategy designed to improve organic rankings for both broad and specific keywords, including high-intent search terms such as “gynaecologist Brisbane,” “female gynaecologist Brisbane,” “endometriosis,” and more.
We also launched a Google Ads campaign aimed at driving bookings for Emsella Chair treatments to support our organic approach. These worked together to position the practice as a trusted specialist for those seeking gynaecologist care in Brisbane.
The Results
+87%
Increase in Website Traffic in 6 Months
+100%
Increase in Google Ads Conversions
+186%
Increase in Conversion Rate
What They Had To Say...
“We’ve consistently heard from our patients that they found us through Google, which speaks volumes about our strong online presence. The impact of SEO has been remarkable, attracting a significant number of new patients. Our reliance on Google Ads for promoting our Emsella chair has proven to be a worthwhile investment, delivering excellent returns. Working with Springboard Digital has been a pleasure, and their expertise has truly made a difference for our practice.”
Kristy Howell
Practice Manager
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