Case Study

The Pharmacy Network

The Brand

The Pharmacy Network is a group of independent, locally owned pharmacies based in Canberra that specialise in shipping specialist medicines and non-prescription pharmaceutical products around Australia. The brand is committed to delivering a superior pharmacy experience.

Objective & Strategy

Our primary objective is to increase product turnover and overall sales for The Pharmacy Network.

To achieve this, we implemented a Google Ads strategy that leverages Performance Max campaigns to increase the brand’s visibility in Google Shopping markets. This includes segmenting their product ads based on product performance, so that budget can be strategically directed towards turning over specific stock with market conditions in mind.

We also launched a Black Friday campaign focused on encouraging sales during the late November period. This campaign proved highly successful, generating a substantial amount of the month’s ad revenue.

The Results

+52%

Increase in Ad Engagement Rate

+35%

Increase in Google Ads Purchases

+28%

Increase in Google Ads Revenue

What They Had To Say...

“Springboard’s expertise in PPC advertising has been great for our business. Their strategic approach to Google Ads, particularly through PMAX campaigns and smart product segmentation, has significantly boosted our online visibility and sales. The results speak for themselves—higher engagement, more purchases, and an impressive lift in revenue. We highly recommend Springboard to any business looking to scale their online presence and compete effectively in the market.”

Caroline Whightman
Manager of Marketing & Communications