Planning your 2025 marketing calendar isn’t just about marking dates on a timeline—it’s about making sure your brand shows up at the right time, in the right way.
With so many events, holidays, and awareness days throughout the year, careful planning can go a long way in helping your business stand out and build stronger customer relationships.
Whether it’s leveraging the excitement of Valentine’s Day, engaging with Mental Health Awareness Month, or preparing for the end-of-year buzz around Black Friday and Christmas, aligning your campaigns with these moments can do wonders for your business.
By keeping an eye on this calendar and planning ahead, you can avoid the last-minute scramble and ensure your marketing efforts are timely, relevant and most important of all – effective.
This marketing calendar from the social media experts at Springboard Digital highlights every notable date in each quarter of 2025, letting you tap into the buzz of the moment.
Are you ready to take advantage of 2025’s key marketing dates? Then let’s break it down.
Q1 2025 Marketing Dates (January, February, March)
| Date | Event |
|---|---|
| Month of January | Back-to-School |
| January 1 | New Year’s Day |
| January 12 – 26 | Australian Open |
| January 25 | Triple J Hottest 100 |
| January 26 | Australia Day |
| January 29 | Lunar New Year |
| February 2 | Grammy Awards |
| February 4 | World Cancer Day |
| February 9 | Super Bowl |
| February 13 | Galentine’s Day |
| February 14 | Valentine’s Day |
| February 14 – March 2 | Sydney Mardi Gras |
| March 3 | Oscar’s Academy Awards |
| March 5 | Ash Wednesday |
| March 8 | International Women’s Day |
| March 13 – 16 | Australian F1 Grand Prix |
| March 17 | St Patrick’s Day |
| March 18 | Global Recycling Day |
| March 20 | International Day of Happiness |
| March 20 – 23 | Afterpay Day |
Q2 2025 Marketing Dates (April, May, June)
| Date | Event |
|---|---|
| April 1 | April Fools Day |
| April 18 | Good Friday |
| April 20 | Easter Sunday |
| April 21 | Easter Monday |
| April 22 | Earth day |
| April 25 | Anzac Day |
| 1-29 May | Women’s State of Origin Series |
| May 4 | Star Wars Day |
| May 11 | Mother’s Day |
| May 12 – 16 | Australian Fashion Week |
| May 28 | State of Origin (Game 1) |
| Month of June | Pride Month |
| June 1 | First Day of Winter |
| June 18 | State of Origin (Game 2) |
| June 21 | Winter Solstice |
| June 30 | End of Financial Year |
Q3 2025 Marketing Dates (July, August, September)
| Date | Event |
|---|---|
| July 6 – 13 | NAIDOC Week |
| July 7 | World Chocolate Day |
| July 9 | State of Origin (Game 3) |
| July 14 | Bastille Day |
| July 17 | World Emoji Day |
| July 25 | Christmas in July |
| July 27 | Parents’ Day |
| July 30 | International Day of Friendship |
| August 1 | International Beer Day |
| August 8 | International Cat Day |
| August 13 | Royal National Agricultural Show Day (Queensland) |
| August 26 | National Dog Day |
| August 30 | Wear It Purple Day |
| September 1-5 | Women’s Health Week |
| September 3 | Australian National Flag Day |
| September 7 | Father’s Day |
| September 10 | World Suicide Prevention Day |
| September 11 | R U OK? Day |
| September 27 | AFL Grand Final |
| September 30 | International Podcast Day |
Q4 2025 Marketing Dates (October, November, December)
| Date | Event |
|---|---|
| October 5 | NRL Grand Final |
| October 10 | World Mental Health Day |
| October 31 | Halloween |
| Month of November | Mo-vember for Men’s Health |
| November 4 | Melbourne Cup |
| November 11 | Remembrance Day |
| November 26 | Thanksgiving Day (Australia) |
| November 28 | Black Friday |
| November 29 | Schoolie’s Begins (QLD) |
| December 1 | Cyber Monday |
| December 2 | Travel Tuesday |
| December 22 | Summer Solstice |
| December 25 | Christmas Day |
| December 26 | Boxing Day |
| December 31 | New Years Eve |
Here’s To Another Year!
Make sure your brand is part of the conversation when it matters most—start thinking about your 2025 marketing plan now and make the most of the year’s key moments.
Upgrade your digital marketing in 2025 with Springboard Digital. Explore our SEO, Google Ads, and Social Media Marketing plans to find the perfect solution to your brand’s needs.
Not convinced? Browse our case studies to learn more about the industries we work with and the many success stories we’ve achieved through our digital marketing. Contact us today if you have any questions about how we can best serve your business.
