Case Study
Five Faces
- SEO
The Brand
Five Faces is an Australian-based B2B software business specialising in consumer engagement solutions for healthcare, government, and enterprise organisations. They offer innovative digital solutions to help consumers navigate complex journeys, such as preparing for and attending hospital appointments.
The Objective & Strategy
Our key objective for Five Faces is to increase the volume of high quality leads through their website.
To achieve this, we implemented a tailored SEO strategy with a multi-pronged approach: improving usability and crawlability by addressing technical issues, enhancing domain authority with link building, and boosting visibility in Google by optimising their website content with strategic, high-traffic keywords.
At the start of our partnership in early 2023, Five Faces did not feature on page 1 of Google for any non-branded searches. Today, the website proudly ranks in position #1 for important terms like “queue management system” and “digital signage healthcare.”
The Results
+197%
Increase in Organic Impressions Year-on-Year
+88%
Increase in Website Traffic
+226%
Increase in form submissions
What They Had To Say...
“Springboard’s SEO program has made a material difference to the quality and quantity of our web leads. They have been a reliable and proactive SEO partner and flexible in their approach to working with a complex business like ours.”
Cathy Marshall
Chief Marketing Officer
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