Key 2023 Marketing Dates

Get the year off to a flying start with this ultimate 2023 marketing calendar. Trust us, this one goes past the basics! Tap to view.

We’ve said it once and we’ll say it again… organisation is key! More specifically, organisation is key for keeping up with the industry, hitting your business goals, reducing stress, and feeling super proud of your achievements this time next year. What’s not to love?

So, to help you get off on the right foot in 2023, we’ve compiled a master list of key dates to factor into your marketing and overall business strategy. 

Some quick tips before we start: 

  • Take note. Literally put these dates into your business calendar. 
  • Awareness. Even if you aren’t participating in a certain holiday or sale event, it’s important to be hyper aware of your industry’s landscape to stay relevant and avoid poor timing with unrelated marketing. 
  • Strategy. These dates should dictate your broader business strategy. If you have a new ‘sustainable’ range launching this year, consider dropping it on Earth Day to leverage awareness and engagement. Consider creating product bundles or discounts for Mother’s Day, or even put your public relations hat on to earn some press leading up to the AFL Grand Final or Valentine’s Day. 
  • Authenticity. If a certain holiday or sale event doesn’t align with your business, that’s okay! It isn’t necessary to do it all, and could even be less effective for you in the long run. You do you. 

Calendars at the ready? Let’s dive into it. 

Q1 2023 Marketing Dates (January, February, March)

1st January – New Year’s Day

22nd January – Chinese/Lunar New Year (Year of the rabbit)

26th January – Australia Day 

28th January – Triple J Hottest 100 Announced 

January Month Long – Dry January 

13th February – Galentine’s Day

14th February – Valentine’s Day

17th February – 5th March – WorldPride Mardi Gras 

22nd February – Ash Wednesday 

1st March – First day of Autumn

6th March – Labour Day (WA)

8th March – International Women’s Day

13th March – Labour Day (Vic)

13th March – Adelaide Cup (SA) 

13th March – Canberra Day (ACT)

17th March – St Patrick’s Day

21st March – Harmony Day 

22nd March – 20th April – Ramadan 

Q2 2023 Marketing Dates(April, May, June)

1st April – April Fools Day

7th April – Good Friday 

9th April – Easter Sunday 

10th April – Easter monday 

22nd April – Earth Day 

25th April – ANZAC Day 

27th April – R U OK? Day

1st May – Labour Day (QLD)

1st May – May Day (NT)

6th May – Coronation of King Charles III

14th May – Mother’s Day 

29th May – Reconciliation Day (ACT)

1st June – First day of Winter 

5th June – Western Australia Day (WA)

12th June – King’s Birthday (Excl. QLD)

June Month Long – EOFY Sales

Q3 2023 Marketing Dates (July, August, September)

2nd July – 9th July – NAIDOC Week 

7th July – World Chocolate Day 

7th August – Bank Holiday (NSW)

8th August – International Cat Day

26th August – International Dog Day

1st September – First day of Spring 

3rd September – Father’s Day 

25th September – King’s Birthday (WA)

29th September – Friday before the AFL Grand Final (Vic)

30th September – AFL Grand Final

Q4 2023 Marketing Dates (October, November, December)

1st October – International Coffee Day 

2nd October – King’s Birthday Holiday (QLD)

10th October – World Mental Health Day 

31st October – Halloween 

7th November – Melbourne Cup 

TBC – Click Frenzy 

11th November – Remembrance Day 

23rd November – Thanksgiving

24th November – Black Friday 

27th November – Cyber Monday 

November Month Long – Movember 

1st December – First Day of Summer

25th December – Christmas Day 

26th December – Boxing Day

31st December – New Year’s Eve

Keen to Elevate Your Marketing in 2023?

How strange… you happen to be in the perfect place! We’re a digital marketing agency obsessed with helping small-medium businesses compete online. 

Above all else, we value putting people first and making big things happen for our clients. We service a huge range of industries (we’re talking jewellery to construction to hospitality to health), so are experts at tailoring the best marketing strategy for your business. After all, you’re one of a kind. 

Trust us, you absolutely won’t regret having a look at our core SEO, Social Media Ads, and Google Ads packages if you’re ready to start the new year with a bang.

If you found this article helpful, be sure to share it with your friends and followers so they can get organised too. 

Until next time, 

The Springboard Digital team

Springboard Digital Team Photo

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